Workshop starts in
AI Content Engine™ Workshop
(And laugh to yourself at how easy it was)
Here’s what actually happened…
You tried using AI to write your content.
Maybe you threw some prompts at ChatGPT.
Or you paid for Jasper. Copy.ai. Claude with a “brand voice” doc.
You followed the “be casual and friendly” advice.
You even tried those fancy custom GPTs everyone’s hyping up.
And the output?
Bland. Generic. Robotic.
It sounded like everyone else.
Worse…
It didn’t sound like YOU.
There’s actually a name for this.
AI Average Washing.
It’s what happens when you feed an AI model a topic and a vague tone request…
And expect it to sound like you.
Instead?
It averages the internet.
It pulls from millions of blog posts, LinkedIn updates, and corporate newsletters…
And hands you back the MEDIAN of all that.
Which is… average.
Perfectly polished.
Completely forgettable.
And unmistakably AI.
So you edited it. Rewrote half of it. Spent two hours “fixing” what was supposed to save you time.
And when you FINALLY hit publish?
Crickets.
Or worse… someone left a comment like:
“Nice post! Very insightful. 🤖”
(Translation: “I know you used AI, and I’m calling you out.”)
That’s AI Average Washing in action.
And it’s killing your content.
So now you’re stuck.
You KNOW you need to produce more content.
You KNOW your audience needs to hear from you consistently.
But writing it manually takes too long…
And letting AI do it makes you sound like a corporate word salad written by a robot on Ambien.
Here’s the truth most “AI gurus” won’t tell you:
The problem isn’t ChatGPT.
The problem isn’t your prompts.
The problem is you’re running the system backwards.
Most people using AI for content are running it like this:
→ AI does 80% of the work (research, writing, structuring)
→ You contribute 10% (a vague prompt like “write a post about leadership”)
→ You edit 10% (fix the weird phrasing, delete “delve” and “landscape”)
That’s 80-10-10.
And that’s why your content gets AI Average Washed.
Because you handed the AI NOTHING to work with.
No context. No point of view. No proof. No voice.
So it did what it’s trained to do…
It averaged the internet.
And handed you back… the average.
Here’s how it’s SUPPOSED to work:
→ AI does 10% (research, pulling in context)
→ YOU contribute 80% (your point of view, your stories, your beliefs, your proof)
→ AI does 10% (multiplying YOUR voice across formats)
That’s 10-80-10.
And when you flip that ratio?
AI Average Washing stops.
Because the AI isn’t filling in the blanks.
It’s multiplying what YOU gave it.
The output doesn’t sound like AI.
It sounds like you.
Louder.
Right now, you’re probably in one of two camps:
Camp 1: You’re spending HOURS writing content manually because you don’t trust AI to do it for you.
(And you’re right not to trust it. Because every time you try, your voice gets AI Average Washed.)
Camp 2: You’re using AI… but the output is so bland you have to rewrite half of it anyway.
(Which defeats the entire purpose of using AI in the first place.)
Either way…
You’re the bottleneck.
Your voice is trapped inside your head.
And every piece of content your team tries to produce without you?
Gets AI Average Washed into oblivion.
That’s not sustainable.
Especially if you’re trying to scale.
Because here’s what happens when you DON’T solve this:
None of those options are good.
But there’s a fourth option…
| Camp 1Manual | Camp 2AI Average Washed | The Soulprint WayCapture · Compose · Convert | |
|---|---|---|---|
| Hours per week | 20+ | 5 (then 2 fixing) | 5 |
| Sounds like you | Yes | No | Yes |
| Scales without you | No | Yes (but slop) | Yes |
| Converts | Sometimes | Rarely | Yes |
That’s what the Soulprint File does.
It’s a single captured artifact that holds:
All in a format Claude can use every single session.
So instead of starting from a blank prompt window every time…
You start with YOUR voice already loaded.
The AI isn’t generating content.
It’s multiplying content that already lives inside you.
Which means no more AI Average Washing.
No more generic output.
No more robotic phrasing that makes your audience wonder if you even wrote it.
Just you.
Multiplied.
That’s the difference.
And once you have a Soulprint File?
Your team can produce in your voice.
Your VA can produce in your voice.
Your AI can produce in your voice.
You stop being the content function.
You start owning the content system.
I used to be FIRE on stage.
80% close rate in the room.
But online?
My content was… average.
I’d spend HOURS writing posts.
And when I tried using AI to speed things up?
The output sounded like everyone else.
Polished. Professional. Boring.
Completely AI Average Washed.
One day, a friend who runs social for a $10M coaching company told me:
“Dude, you’re GREAT on stage. Let’s get your content sounding more like you.”
He meant it as a compliment.
But it hit me like a truth bomb.
Because I WAS spending hours making content.
Even WITH AI helping me.
And it STILL wasn’t working.
So I rebooted everything.
I stopped trying to “write better prompts.”
And I started focusing on what I actually believe.
What I stand for. What I stand against.
The stories I tell. The words I use.
I captured all of that in a file.
Then I fed THAT to the AI.
And everything changed.
No more AI Average Washing.
No more generic output.
Just me. Multiplied.
In 2 weeks, we sold over 100 seats in a workshop.
Generated over 1,000 email leads.
And closed over $110,000 in sales from the content I produced using this system.
Not because I became a better writer.
Because I stopped asking AI to THINK for me…
And started using it to MULTIPLY me.
Introducing
This is a live, 2-hour workshop where I’m going to walk you through the EXACT system I use to produce content that sounds like me… at scale.
You’re not getting theory.
You’re not getting another “here’s 50 prompts” cheat sheet.
You’re going to BUILD your Soulprint File. Live. During the workshop.
And you’re going to walk out with a Week Pack of content produced FROM that file.
In YOUR voice.
Ready to publish.
Here’s exactly what we’re covering:
Part 1
We’re going to take one hour of your existing content…
(A podcast appearance. A sales call. A keynote. A long-form video.)
And we’re going to extract YOUR voice, YOUR point of view, and YOUR proof from it.
Live.
You’ll leave with a Soulprint File that captures how you actually think, the words you actually use, and the positions you actually hold.
This is the asset that makes everything else possible.
And it’s the thing that stops AI Average Washing in its tracks.
Part 2
Once your Soulprint File is built…
We’re going to use it to produce a Week Pack of content.
All in YOUR voice.
Not “AI trying to sound like you.”
You. Multiplied.
Part 3
Good content that nobody acts on is just noise.
So we’re going to show you how to structure your content to generate qualified leads.
Not just likes. Not just comments.
Hands raised. DMs opened. Sales calls booked.
The exact system I used to turn content attention into $110K in 18 days.
Part 4
This isn’t a one-time thing.
Once you have your Soulprint File…
You can use it EVERY time you produce content.
Your team can use it.
Your VA can use it.
Your voice becomes the standard.
Not the exception.
We’ll show you how to install this across your entire content operation so it compounds over time.
Here’s the time & dates:
Los Angeles (PDT)
10:00 AM
Thursday, June 4th
New York (EDT)
1:00 PM
Thursday, June 4th
London (BST)
6:00 PM
Thursday, June 4th
Sydney (AEST)
3:00 AM
Friday, June 5th
If you can’t make it live, you’ll get the recording within 24 hours.
Investment:
$97 USD
(Worth more than the workshop itself)
BONUS #1: Six AI Agents
The six agents we use in our own business to run this system. They handle your buyer, your point of view, your voice, your hooks, your slop filter, and your results review. Yours after the workshop.
BONUS #2: The 1-page Demand Stack™ Map
The single sheet we’ll use live in the workshop to map your whole AI content system. Keep it. Use it every time you make content from now on.
BONUS #3: The Slop Filter Cheat Sheet
The 16 phrases and 22 words that tag your content as AI. Print it. Tape it next to your screen. Strip every one before you hit publish.
Strip these before you publish.
16 Phrases
+ 11 more
22 Words
+ 17 more
BONUS #4: Workshop Recording
You’ll get the recording within 24 hours of the workshop. Watch it any time. Or watch it for the first time if you can’t make it live.
BONUS #5: First Look at Prime Elite
After the workshop, we’re opening 5 spots in Prime Elite to people in the room. Prime Elite is an invite only AI community for experienced entrepreneurs and it’s sold out. We’re opening 5 spots for qualified workshop attendees.
Let’s be clear about what you’re walking away with:
Your Soulprint File – Built live. Ready to use. The single most valuable asset for scaling your content operation.
A Week Pack of content – Produced FROM your Soulprint File. In your voice. Ready to publish.
The 10-80-10 system – So you never waste time on generic AI output again.
Six AI agents – That handle the heavy lifting so you don’t have to.
The Slop Filter – So your content never gets tagged as robotic.
A predictable publishing system – That works whether you’re in the room or not.
This isn’t a course you’ll “get to later.”
This is a live build session.
You show up. You build. You leave with assets you can use immediately.
Yeah. I know.
That’s because your content got AI Average Washed.
You were running the system 80-10-10.
You handed the AI a topic and a tone request… and expected it to know what you believe, who you serve, what you’ve proven, and how you say things.
It didn’t.
So it averaged the internet and handed you back… the average.
This system flips that.
You’re not asking AI to think for you.
You’re feeding it YOUR voice, YOUR stories, YOUR point of view FIRST.
So there’s nothing left to “average.”
The AI can’t wash out what’s already baked in.
Big difference.
You’re right.
Your voice IS too specific.
That’s exactly why you need a Soulprint File.
Because right now, your voice is trapped inside your head.
And every time someone on your team tries to produce content without you?
They’re guessing.
Or worse…
They’re letting AI Average Wash it into oblivion.
The Soulprint File captures your voice ONCE…
So your team, your VA, and your AI can all produce in it.
Consistently.
Without you in the room.
That’s not replacing you.
That’s scaling you.
This workshop is built for operators who:
If you don’t have a real business, paying clients, or a proven offer yet… this isn’t for you. Come back when you do.
The workshop is live.
One date. One time. One room.
After that, the door closes.
A recording will exist.
But a recording isn’t the room.
The room is where:
If you wait and miss this…
You wait for the next workshop.
Which means 30+ days of producing content the old way. 30 days of generic AI output dragging on your brand. 30 days of being the bottleneck in your own content operation. 30 days of posts that get AI Average Washed into oblivion.
That’s the real cost.
Not the workshop ticket.
The 30 days of content you’ll produce without a Soulprint File.
Plus…
The Prime Elite door only opens through the workshop.
If you’re not in THIS room… you’re not walking through THAT door.
Spots are limited. The cohort wraps to the workshop topic. If you wait, you wait for both.
Click the button below.
Grab your spot.
Show up to the workshop.
We’ll build your Soulprint File live.
You’ll produce a Week Pack of content FROM that file.
And you’ll walk out with a system that lets your voice run at scale…
Without you being the bottleneck.
Simple as that.
Investment: $97
Workshop happens Thursday, June 4th · 1:00 PM ET.
Recording delivered within 24 hours.
Bonuses included immediately upon registration.
See you in the room.
— Joe Stolte
P.S. If you’re still on the fence…
Ask yourself this:
How much longer are you willing to let your content get AI Average Washed?
How many more posts that sound like everyone else?
How many more times will you rewrite AI output for 2 hours… just to make it sound like you?
The Soulprint File solves this.
Once.
And then your voice runs at scale.
Without you being the bottleneck.
$97 is a joke compared to that.
Click Here To Join The Workshop →Here's what happened the last time we did this:
"This went deeper than I ever have before with AI and business automation. Incredible. Do not hesitate. Worth $10k at least."
Dave Streen
Founder, We Help Authors
"You have to be absolutely crazy not to join. The first download alone was more than worth the course cost."
David A. Scarborough
President & Founder, Strategic Marketing Advisors
"It's a must do, absurdly high value and necessary for any business owner."
Alex Allman
Founder, Life Love Passion
"SO FREAKING WORTH IT. I moved my whole day of calls for this. It was epic, thank you so much."
Amber Spears
Founder & CEO, Four Rooms Mastermind
"Within a week of attending Prime Live, I added an extra $90,000 a year to my business. Joe is the real deal."
Gar Lee
Founder, Clone Your Genius · Former Head of CX, 3 startups with 8 and 9-figure exits
"The very first prompt Joe shared with me was worth the investment in the entire event."
Tristan Truscott
Co-Founder, Satori Method Academy
"We created hundreds of pieces of marketing content before we even left the workshop. This is going to catapult our business."
Jeff MacPherson
Cloud37 · The premier AI integration agency for SMBs
"If you and your team want to be ahead of the curve in AI, this is a no-brainer investment."
Brad Hart
Founder, Make More Marbles · Top affiliate to Tony Robbins and Dean Graziosi
"3 really important strategies I can immediately inject into my business. This completely changed the way we do marketing."
JP Newman
CEO, Thrive FP · $1.5B+ in transactions
"This class is worth 100K."
Frank Kohn
Principal & Founder, High Value Strategic Advisors
"Quickest and easiest money I've ever invested in my business."
Robert Eyerman
Founder & Owner, NextGen Academics
"100% worth it. Got my money's worth in the first 15 minutes."
Jan Zands
Co-Founder, The Rich Life Academy